Work experience

American Express
Present
Senior Analyst, Site
Lead the digital experience strategy for core customer acquisition landing pages for Business Line of Credit and other banking products. I drive data-informed site enhancements to build full-funnel growth while balancing compliance standards.
2024
Marketing Analyst, Site
Own the end-to-end execution, creative development, testing, and optimizations of digital acquisition journeys across the Amex Blueprint portfolio.

American Express
Present
Senior Analyst, Site
Lead the digital experience strategy for core customer acquisition landing pages for Business Line of Credit and other banking products. I drive data-informed site enhancements to build full-funnel growth while balancing compliance standards.
2024
Marketing Analyst, Site
Own the end-to-end execution, creative development, testing, and optimizations of digital acquisition journeys across the Amex Blueprint portfolio.

American Express
Present
Senior Analyst, Site
Lead the digital experience strategy for core customer acquisition landing pages for Business Line of Credit and other banking products. I drive data-informed site enhancements to build full-funnel growth while balancing compliance standards.
2024
Marketing Analyst, Site
Own the end-to-end execution, creative development, testing, and optimizations of digital acquisition journeys across the Amex Blueprint portfolio.

L'Oreal Groupe
2023
Marketing Associate, Social
The mind (and the hands) behind global @essie on Instagram. I translated high-level social strategies and brand priorities into engaging local market activations.

L'Oreal Groupe
2023
Marketing Associate, Social
The mind (and the hands) behind global @essie on Instagram. I translated high-level social strategies and brand priorities into engaging local market activations.

L'Oreal Groupe
2023
Marketing Associate, Social
The mind (and the hands) behind global @essie on Instagram. I translated high-level social strategies and brand priorities into engaging local market activations.

Applied Materials
2022
Program Manager, Data & Compliance
Bridging data and hardware safety for the Design for Safety team, I conducted large-scale component compliance audits and transformed complex lifecycle datasets into strategic recommendations for business units.

Applied Materials
2022
Program Manager, Data & Compliance
Bridging data and hardware safety for the Design for Safety team, I conducted large-scale component compliance audits and transformed complex lifecycle datasets into strategic recommendations for business units.

Applied Materials
2022
Program Manager, Data & Compliance
Bridging data and hardware safety for the Design for Safety team, I conducted large-scale component compliance audits and transformed complex lifecycle datasets into strategic recommendations for business units.



































